'Wrapped in Merino'
After being contacted by Woolmark to take part in this great attempt for the World's Longest Social Scarf, I couldn't say no to this very original idea.
'Wrapped in Merino' features a virtual Merino wool scarf. As of tomorrow, 29th of May, each one of you can participate by designing your very own scarf, by choosing the texture (for example, a pasmina or a heavy knitted scarf), the pattern and the color and then connect with other people's virtual scarves. This way the company is aiming to set a new World Record of the longest scarf! I find the idea really refreshing! As a bonus, Woolmark is giving away Net-A-Porter vouchers every week.
Now on the details. You can watch the official video of the campaign in www.youtube.com/WoolmarkOnline
and then create your own scarf in www.wrappedinmerino.com.
I have already created mine! Visit my facebook page to see my creation. I chose to style a heavy knit and a purple color. It's really fun! Try it and then tell me your impressions of the whole attempt!
p.s. Thank you Rosie! :)